Image description
Image description


Annie Ford

Back to Practitioner's page




Annie brings a wealth of NHS experience to the team; she has worked in the NHS since 1983 as a registered nurse, midwife, Macmillan nurse in gynaecological oncology, managing teams and patients in women’s health services i.e. inpatients, outpatients,  IVF , diagnostic and emergency services  in NHS London Medical School Hospitals.


A natural passion for empowering and enabling others in a holistic way motivated her to complete her complimentary Diplomas in Executive and Life Coaching, Neuro Linguistic Programming (NLP) and most recently ITEC Diploma in Anatomy, Physiology and Aromatherapy.


Annie is Co-Director of Wise Goose Limited a successful Coaching School focused on heart led transformational coaching moving individuals and teams forward to be the best they can possibly be.


Annie understands the challenges of balancing work, family and home life and finding the right place to be brilliant.


Annie works in a client centred way dealing with life situations, career refocus, recharge or refining coping styles and strategies, working with clients to enhance their  health and wellbeing at work and at home. 


With her background in senior NHS management she is experienced in managing complex work related situations enabling clients to take charge- working through and strengthening coping strategies for health and wellness including workplace bullying.


Coaching is a process that concentrates you on moving you forward. It works by releasing your bottlenecks whatever they are in life.


The experience will empower you, there will be honest feedback enabling you to take control of your personal and/or business life, unhindered by daily circumstances, which can detract from the big picture.


You’ll become focused, directed, goal-oriented and accountable to yourself. As you take control, you will find excitement, hope and renewed energy.


  • Reclaim your balance and brilliance
  • Get out of “stuck” patterns in business or home
  • Find your life vision and set goals
  • Transition to a new career
  • Rid yourself of chaos
  • Achieve financial security
  • Develop meaningful relationships
  • Balance parenthood, family and career


What her clients say…


Annie has enabled me to create a plan of what I really want from my life, I made a big shift from being a fulltime professional to a stay at home mum, I was able to take charge again and secured a fabulous teaching job which is family friendly and meets my needs. I feel like a new refocused and reenergised woman with healthy work; life balances again, thank you so much. Clare 35 years old.


My midlife crisis arrived early, Annie worked with me to reduce my stress load enormously; this enabled me to replenish in a safe and secure place. I was able to say exactly what I wanted to say and put myself limiting beliefs to bed! I have made a leap from non-fulfilling job to a job I love and my family are all benefitting, I feel like a new woman.  Anna 54 years old.


My work was really getting me down, I had counselling and life drifted on, the IVF had failed and when a friend suggested seeing Annie I was unsure. I really did not understand what coaching was about! Well, the space, calmness, feeling really listened to and heard was amazing. I was able to re-plan what I wanted for my life, change my old patterns, lose weight, re-energise my marriage and get my balance back. An amazing turnaround for me, I am forever truly grateful. Jessie aged 32 years.


Annie works at York House on Thursdays.